The Origins of the Modern Movie Trailer
Trailers have been around for as long as movie theaters have been around. In Fact in 1895 The very first movie theater in existence started showing trailers as a way to bring in some advertising money. Once sound was added to Movies it became extremely enticing to show trailers for Plays and Movies. The First trailer like this was seven minutes long.
In the 1930’s and 40’s it became quite the corporate affair with a company called the National Screen Service which was able to sign contracts to make trailers for most of the major movie studios and their goal was to give away as little as possible but instead showcase the stars, the special effects and whatever else the show had to offer, basically giving it a glimpse of the movie instead of a narrative rundown. Their format was basically 1 – Some text like, “You’ve Never Seen Anything Like It!” and “Sensational! Marvelous! A Romance for the Ages!” 2- Then they added some narration to clear up some murky complexities of the plot 3- Music to showcase the emotion behind the film and then 4 – a montage of sharp one liners and clips to show the characters
Time went on and we now live in a world of block busters and the trailers give away much more, But should we watch them or avoid them. That is the question that we’re going to talk about today.
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